What’s in a name?

Whether it’s a person, place or object: naming, or re-naming, something is a thought-provoking process. Essentially, the name carries the weight of identity, impact and future, so there is a pressure to get it right to ensure it resonates with its people in the intended way.

Although it’s been well loved and served us well, our old name, ‘The Farmhouse’, stemmed from who we were in the early 1990s, when our guests were predominantly British skiers seeking a chalet-type holiday in the French Alps. Over the years, however, we have evolved into a truly unique luxury property, welcoming international travellers — from passionate skiers and mountain enthusiasts to wedding couples from around the world. Think of our dining table on a winter’s evening: it’s often an eclectic mix of guests – Dutch, British, American, French – all brought together by a common thread: a love of the mountains and the experiences they hold.

It is this spirit of connection — between people and place — that inspired us to choose the name Hotel Coutettaz. Honouring the building’s original title, Mas de la Coutettaz, and its 250-year history within the Morzine community, the name preserves our roots while welcoming a world of travellers and carrying us confidently into the future.

What will stay the same

Irresistible homemade cakes by the fire after a morning on the slopes; skilfully prepared evening feasts and hearty breakfasts; sumptuous beds and deep baths; the cocooning atmosphere of the hotel, framed by snowy mountain scenes from every window; and the warm welcome from Dorrien, Di, James, and the team. While the name is changing, everything you love will stay the same. Elegance, ambiance, and authenticity remain at the heart of our boutique hotel, woven into every detail of your Alpine home-from-home.